Projects

Abu Dhabi Awards – Social Media Account Management

Work completed while part of the Create Group.

As Account Manager for the Abu Dhabi Awards social media account, I managed day to day operations and served as the main point of contact between the client and the agency. I handled approvals, coordinated requests, and ensured smooth communication between the client and the internal creative team.

With a creative background, I worked closely with the art director, designers, animators, and video editors to support the development of social content and ensure all deliverables aligned with the Abu Dhabi Awards brand guidelines and campaign objectives. I also joined on-site shoots together with the content creator, videographers, and photographers to support production and ensure content captured met the project’s creative direction.

During a team transition, I also supported the revamp of the Abu Dhabi Awards website in the absence of a colleague. For about a month, I managed both the website and social media workstreams simultaneously, coordinating with two different client departments while maintaining continuity across both platforms.

Experience Abu Dhabi – Digital Project Management

Work completed while part of the Create Group.

Worked on the Experience Abu Dhabi website, a key tourism platform under the Department of Culture and Tourism in Abu Dhabi, delivered through a retainer engagement with the client.

The role focused on managing the website content production workflow as part of the Digital team. Responsibilities included coordinating across multiple teams such as the frontend developer for CMS updates, the content design team, SEO specialists, and copywriters to ensure content was built, optimized, and delivered according to the content plan.

New pages were developed regularly alongside ad hoc requests from the client. I served as the main point of contact for requests and approvals, ensuring all content was reviewed, aligned with the client’s requirements, and ready before publishing on the website.

NEOM – Project Management

Work completed while part of the Create Group

Worked on the NEOM account within the Adaptations team, supporting the delivery of localized campaign assets across OOH, digital, and social media platforms. The scope of work focused on adapting existing campaign videos rather than producing original content.

The role involved managing the localization process for video adaptations, working closely with an external translation vendor to ensure high quality translations for video supers, subtitles, and voice overs. I coordinated with video editors and the QA team to ensure all adapted videos were accurate and free from errors, glitches, or typographical issues before delivery.

We also worked closely with the client’s production agency, reviewing master files and raising any technical or content related issues before starting the adaptation process to avoid downstream production problems.

I served as the main point of contact for translation and localization requests, ensuring all translated materials were accurate and ready for the editors to implement across the video adaptations, maintaining consistency across all localized campaign outputs.

COP29 – Project Management

Work completed while part of the Create Group

Supported the delivery of animated social media videos for the COP29 Legacy Training Programme, delivered as an out-of-scope project within a short one-month timeline.

The role focused on managing the production workflow and ensuring the timely delivery of multiple animated assets to the client. I served as the main point of contact, coordinating directly with the client while aligning internally with the copywriter, designer, and video animator to move the project from concept to final delivery.

Despite the compressed timeline and high volume of deliverables, the project was executed smoothly through close coordination, clear communication, and structured workflow management to ensure all assets were completed and delivered on schedule.

Index Deutsche – Branding & Website Update

Worked on the branding refresh and website updates for Index Deutsche, supporting improvements across both visual identity and digital presence.

The scope of work included redesigning key brand materials such as the company brochure, logo refresh, and business cards to create a more consistent and modern brand look. In parallel, I supported updates to the company website by editing graphics and implementing front-end changes using HTML, CSS, and PHP to improve the visual presentation and maintain brand consistency across the site.

The project focused on strengthening the company’s brand identity while ensuring the website and marketing materials reflected a more cohesive and professional visual standard.

Website: https://index-deutsche.com/

StorageME – Branding & Website Development + Maintenance

Began working with StorageMe in 2017 when the client approached me to help recover their website after it had been compromised with malware. The initial scope involved cleaning the infected website, restoring its functionality, and implementing additional security measures to prevent future attacks.

Following the successful recovery of the site, the engagement expanded into a long-term collaboration. Over the years, I have supported the client across various projects including website design and development, graphic design, and video animations to support their digital presence.

I continue to provide maintenance and ad hoc support whenever updates or improvements are required, ensuring the website remains secure, functional, and aligned with the client’s needs.

Website: https://storageme.com/